A growing shortage of skilled manpower in metros is sending companies scurrying to smaller towns to look for people with the skill sets they need. Human resource departments say hiring from these new catchment areas has helped address the paucity of talent, a problem faced by many companies. For employers, the advantages of hiring from smaller towns are lower wages, access to talent and professional skills.
Smaller towns are emerging as key recruitment areas, and they are being supported by the state governments.
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