Musthafa is the CEO & Co-founder of iD Fresh Food.
Musthafa PC’s love for traditional Indian food complements his penchant for technology and innovation. In 2005, he joined hands with four of his cousins in Bengaluru to start iD Fresh Foods.
Musthafa was born and brought up in a remote village in Wayanad district of Kerala, where his father worked as a daily wage labourer. His humble beginnings strengthened his social consciousness and resolve to help build a world, where everyone has equal opportunities.
Musthafa spent initial years of his career at top MNCs in India and abroad, becoming an entrepreneur was a natural progression for PC. His aim was to provide employment opportunities to aspirants from rural India.
With iD Fresh Food, PC’s endeavour was to make fresh, home-made food accessible to one and all. In 2005, the company was the first in India to promote authentic Indian foods that are 100% natural and preservative-free. It currently operates in 24 cities across India and the UAE.
As the brain behind India’s largest fresh food brand, PC has been lauded with many prestigious awards, such as the Forbes Tycoons of Tomorrow, India Today Make in India Award, JCI National Award, Vocational Excellence Award and Entrepreneur India Award, IIMB distinguished Alumni award, to name a few.
Musthafa is part of Indian Philanthropy Initiative, he works closely with Directorate of Indian Army Veterans (DIAV) for the welfare of Army Martyrs’ kin. He is also part of the Prime Minister’s ‘Champions of Change’ team with a vision to build a new India by 2022.
A school dropout, who went on to do his Engineering in Computer Science from NIT Calicut and MBA from IIM-Bangalore.
