The MSME sector was already in a challenging situation due to the global economic crisis and was dealt with a debilitating blow when the pandemic arrived. However, SMEs have to keep faith and explore every single opportunity of economic revival.
Dr Ajay Kela, President and CEO, Wadhwani Foundation speaks at the TiE Global Summit 2020 and highlighted the following points:
Although capital infusion has come from the government as a stimulus package for the MSME sector, uncertainty around growth will continue to challenge MSMEs. Therefore, business consulting support to utilize the funds better, and survive and thrive assumes critical importance.
Expressing his views in a panel on ‘Turning the Small Businesses Around’ at the Tie Global Summit 2020, Dr Ajay Kela, President and CEO, Wadhwani Foundation said, “The COVID-19 pandemic has made MSMEs vulnerable across multiple dimensions. They are simultaneously dealing with disruption in supply chains, access to markets, capacity utilization, talent retention, sinking employee motivation & morale, etc. The COVID-19 impact will last for another 18-24 months. Such dire circumstances call for MSMEs to remain resilient, be adaptive, seek help, and use the pandemic as an opportunity to innovate and embrace change. The Foundation, through the Wadhwani Sahayata program, has mobilized a large team of consultants and has built an ecosystem of partners, including government ministries, agencies, banks, and consulting firms, to help MSMEs survive, stabilize, and emerge victorious through this crisis.”
A situação exige que as pequenas empresas se reinventem e reformulem suas estratégias para priorizar a sobrevivência em detrimento do crescimento. Para garantir a liquidez e a desaceleração da taxa de queima, as PMEs devem planejar um prazo de 18 meses, além de serem capazes de enfrentar os desafios imediatos de dívidas legais, salários e credores urgentes.
As MPMEs precisam buscar novas oportunidades, pois uma ampla cultura de adoção on-line abre os mercados globais, as empresas globais buscam cadeias de suprimentos alternativas, como a Índia, e uma rupia mais fraca aumenta a competitividade dos preços. Essas oportunidades se traduzirão em um impacto positivo de longo prazo sobre a economia e o setor, abrindo portas permanentes para um mercado mais amplo.
Fonte:
Rua SME
Índia Educação Laticínios
