{"id":14987,"date":"2020-11-09T03:58:48","date_gmt":"2020-11-09T03:58:48","guid":{"rendered":"https:\/\/www.wfglobal.org\/?p=14987"},"modified":"2023-11-15T06:26:48","modified_gmt":"2023-11-15T00:56:48","slug":"qualquer-pessoa-pode-abrir-uma-empresa-mas-qualquer-pessoa-pode-criar-uma-marca","status":"publish","type":"post","link":"https:\/\/wadhwanifoundation.org\/pt\/anyone-can-start-a-business-but-can-everyone-build-a-brand\/","title":{"rendered":"Qualquer pessoa pode abrir uma empresa, mas ser\u00e1 que qualquer pessoa pode criar uma marca?"},"content":{"rendered":"

A trusted brand is the crucial difference between success and extraordinary success<\/strong><\/em><\/p>\n

By Rohini Lodge<\/strong><\/p>\n

\"\"<\/p>\n

So, you started a business. You have a great product, a great team, and you are raring to go. Awesome! You\u2019ve joined an elite club of just 11% of Indians who engage in entrepreneurial activities.<\/p>\n

Your first few transactions came in from your close network – old clients you may have worked for, colleagues, friends, and family. And the feedback has been great, but after the initial traction, things seem to be slowing down. That\u2019s because you haven\u2019t been able to effectively spread the word beyond this circuit. So, people don\u2019t know that you are offering something they might need.<\/p>\n

This is the biggest hurdle in an entrepreneur\u2019s journey – How do you inform your potential customers that you have a product they need? And more importantly, how do you let them know that you are good at what you\u00a0do \u2013 even better than your competitors?<\/p>\n

The answer, of course, is in\u00a0building a Brand Presence<\/strong>.<\/p>\n

You see, anyone can start a business. But not everyone is able to create a brand. And this is where the difference between success and\u00a0extraordinary\u00a0success<\/em> comes in. You can see the impact of building a brand presence in every industry. Why do people pay a premium for Zara, or Rolex, or TATA Steel, or even Sourdough Bread in a San Francisco bakery? That\u2019s because they know and trust these brands. In fact, reports indicate that 77% of consumers make purchase decisions based on brand names.<\/p>\n

Just like big firms, building a trusted brand is very important for entrepreneurs. Let\u2019s take, for example, Ms. A – she has a great product and a\u00a0great store in a prominent location – but she refuses to advertise and promote. The business does move – location is a\u00a0plus point, after all! But Ms. A’s popularity brings her competition. Another similar store is soon launched by a certain Ms. B! Now Ms. B has seen potential in the business done by Ms. A. and although her store is smaller, she uses branding to her advantage.<\/p>\n

Ms. B starts an Instagram account\u00a0and updates it regularly with attractive pictures of her products.\u00a0She even budgets for media spend that is divided between social media and newspaper ads. She is diligent but lean with her marketing communication and is always particular about ‘spreading the word’.<\/p>\n

Ms. A had the early-mover advantage, right? But who do you think ends up with more business and repeat sales? Yes, you are right! It\u2019s Ms. B because she made an effort to reach out to potential customers and build a name for her product line, its USP and the business.<\/p>\n

In a sea of solution providers who are your competitors, branding is the lighthouse that helps your ship steering towards the right direction.<\/em> It directs you towards the audience\u00a0who are actually interested in buying and helps you sell,\u00a0as well as make your mark.<\/em><\/p>\n

Without an established brand, all it would take is a price drop from competition or some aggressive steps by their sales force for you to lose ground. To keep customer loyalty and to keep attracting new customers, you need to stand out. You need your message to be conveyed – people to hear you out, talk to you, and give you feedback. Therefore, even as you invest in building your business, you must invest in building a brand.<\/p>\n

Have a look around you!
\nHow many industries can you think of with high entry barriers nowadays?
\nHow difficult is it for someone to start a business that is in direct competition to you?
\nEntrepreneurship, the E-Com Boom, Digitalization, AI – all of these have today made starting a business look as easy as baking a cake!<\/p>\n

Hence – Branding.<\/p>\n

You need to stand out.
\nYou need your message to be conveyed.
\nYou need people to hear you out, talk to you and give you feedback.
\nAnd all of this starts with Branding![\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

A trusted brand is the crucial difference between success and extraordinary success By Rohini Lodge So, you started a business. You have a great product, a great team, and you are raring to go. Awesome! You\u2019ve joined an elite club of just 11% of Indians who engage in entrepreneurial activities. Your first few transactions came […]<\/p>\n","protected":false},"author":62,"featured_media":14991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[60],"tags":[],"region":[],"coauthors":[],"class_list":["post-14987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entrepreneurship"],"acf":[],"_links":{"self":[{"href":"https:\/\/wadhwanifoundation.org\/pt\/wp-json\/wp\/v2\/posts\/14987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wadhwanifoundation.org\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wadhwanifoundation.org\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wadhwanifoundation.org\/pt\/wp-json\/wp\/v2\/users\/62"}],"replies":[{"embeddable":true,"href":"https:\/\/wadhwanifoundation.org\/pt\/wp-json\/wp\/v2\/comments?post=14987"}],"version-history":[{"count":0,"href":"https:\/\/wadhwanifoundation.org\/pt\/wp-json\/wp\/v2\/posts\/14987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wadhwanifoundation.org\/pt\/wp-json\/wp\/v2\/media\/14991"}],"wp:attachment":[{"href":"https:\/\/wadhwanifoundation.org\/pt\/wp-json\/wp\/v2\/media?parent=14987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wadhwanifoundation.org\/pt\/wp-json\/wp\/v2\/categories?post=14987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wadhwanifoundation.org\/pt\/wp-json\/wp\/v2\/tags?post=14987"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/wadhwanifoundation.org\/pt\/wp-json\/wp\/v2\/region?post=14987"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/wadhwanifoundation.org\/pt\/wp-json\/wp\/v2\/coauthors?post=14987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}